Wednesday, November 2, 2011

Trick or Treat Marketing

Along with candy bars, pretzels and lollipops, some kids in my neighborhood will also be pulling a Kite Tails business card out of their trick-or-treat bags this week!  Leave it to my dad, who I left in charge of handing out candy while we hit the streets with the boys, to sneakily drop a business card in each child's bag along with a handful of candy!

I'm still growing into this role as a small business owner and don't always have the 'out of the box' thinking that I need to make KT successful but luckily my dad's 'got my back' and he's always looking out for me.  And although I'm no marketing expert, I'm pretty sure this strategy had all the major components:  we hit our target market, information was relevant to audience, and the info went directly to the potential customers!

And I guess only time will tell if parents found this marketing idea to be intriguing and spooky!

owner of KT, mom of Joshua and Matthew, ages 6 and 4

1 comment:

  1. This is genius! I know of another local business that did the same. So simple and easy (time consuming I'm sure but still easier and cheaper than other options). Thinking outside the box sit the way to go =)